New Year, New Message

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Watch: New Year New Message (Recorded webinar)

 

The golden nuggets and takeaways you’ll get from this fast paced intensive will easily distract you from your lunch, and instead have you plotting a course for differentiation, better performing marketing and sales efforts, and a burgeoning pipeline.

For over a decade, Matt has been working with MSP’s and B2B tech companies to upgrade their marketing and sales chops. And there’s one factor that contributes more to that than any other… positioning.

You see, you don’t have to browse too many websites to find that businesses in this category all use the same language, make the same promises and look like carbon copies of one another. The result? A commoditised industry where the business goes to the lowest bidder.

Often, the most capable professionals in the IT space are overlooked, for the wrong reasons, simply because they can’t command the attention they deserve, and get into those high value conversations in the first place.

Here’s what to expect:

  • How to diagnose the extent to which your positioning is impacting your business
  • How to differentiate yourself, even if you’ve got 64,000 direct competitors in your space
  • How to harness a language library, to command attention from the right prospects
  • How a tactical activation plan can turn your positioning into pipeline
  • And much, much more…

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